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War for the Planet of the Apes │ Interactive window display

Project Description

For “War for the Planet of the Apes” release film, 20th Century Fox with 5SEIS agency implemented an interactive window display in the heart of Palermo, Buenos Aires. In Gato Store (Armenia 1578) the participant live a surprising experience: unleashing a snowstorm with power of a hand. They activated the snow and form the face of Caesar, protagonist of this spectacular history.

The action takes place between 7-28 to 8-7
War for the Planet of the Apes – August 3, 2017 – Only in theaters

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency website: http://5seis.com
Creative Director: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra
For 20th Century Fox Argentina:
Martin Zambonini – Regional Digital Manager/Marketing Director
Cecilia Bianchini – Senior Publicity Manager
Valeria Rimoldi – Advertising & Promotion Manager
Florencia Berti – Marketing Coordinator
Published: August 2017
Place: Gato Store, Armenia 1578 CABA

Project Details
Date August 8, 2017
Company 20th Century Fox